Director, Product Marketing – Interior Solutions

This role will be an active contributor in strategic planning, lead strategic marketing initiatives and identifies and drives opportunities for profitable growth across the entire product portfolio with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products. Customer FocusCreates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team and leads a regular customer advisory board to discover unmet needs and utilization trends, validate solution concepts, test value propositions and inform pricing decisionsLeads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and toolsHelps to capture insights by actively participating in customer experience center visitsDefines and delivers a memorable customer experience across each phase of the customer journey; leads strategic customer experience initiatives to continuously improve customer experienceHelps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management; actively participates in the innovation process and proactively drives idea generation where there are strategic gapsMarket and Business Insights From insights and aligned with the product management priorities and roadmap, creates the marketing strategy across an operating company to drive profitable growth (demand generation, funnel acceleration, share gain, price realization)In collaboration with the distribution team and product management, leads the definition of the commercial strategy including commercial risk assessment, target customer segments and sales channelsProvides a market-backed pricing view to the product manager to help inform the final pricing decision; in concert with the shared marketing services team conducts external pricing research studies; monitors pricing trends and leads problem solving workstreams to improve price realization; coaches the team on developing an economic, value-based view to support the product manager’s pricing decisionCollaborates with product management, distribution and engineering to define new product offerings, pricing, marketing, and sales strategiesConnects the marketing strategy across operating companies and with the enterprise strategic plan and overall company brand strategySolution Marketing to maximize the business return on investmentDevelops thought leadership including reference and show sites and industry group partnerships in collaboration with the distribution and product management teamsOversees the development of high quality, consistent and customer-focused marketing assets working closely with the shared marketing services and product management teams to ensure high utilizationIdentifies budget requirements and creative approaches to ensure execution of the marketing plan; owns marketing budget and proactively manages to meet business targets and make optimum use of marketing investments across the portfolioDefines the branding requirements for a given product portfolio (naming, trademarks)Collaborate with product management and distribution as an active participant in product trainingLeads operating mechanisms across the Interior Solutions Group and tied to the product development process integrate and motivate, share best practices and execute on-time with high quality deliverables that support business goalsEDUCATION and/or EXPERIENCE This role will report to the Chief Marketing Officer and have several product marketers within the Interior Solutions Group as direct reports.